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Greenpeace viral video says everything is 'not awesome' about Lego-Shell partnership. July 08, 2014 by Alex Brownsell, Marketing Lego lovers be warned, the typically idyllic scene at the beginning of this video is not as it seems.

Greenpeace has been campaigning against Arctic drilling by oil companies such as Shell and has accused Lego of associating with "bad company". Lego toys are handed out to people filling up at 2014-10-10 · In July Greenpeace launched a global campaigncalling on Lego to end its co-promotion with Shell because we believed Shell is leading the race to exploit the Arctic’s oil reserves under the Environmental campaign group Greenpeace launched a global campaign against Danish toy company Lego over its advertising partnership with Shell on Tuesday. The campaign group has requested Lego stop making toys with Shell’s logo on, suggesting the partnership is contradictory of Lego’s attitude towards the conservation of the environment. Lego ends partnership with Shell over Greenpeace campaign Lego has succumbed to pressure from Greenpeace over its long-term promotional contract with petroleum giant Shell. Michelle Starr Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace contends is putting the delicate Arctic marine environment at risk through its oil drilling. LEGO says theyre saddened Greenpeace have used its famous brand as a tool in our campaign to stop Shell drilling in the Arctic.

Greenpeace campaign against lego

By announcing that they will not renew the agreement with Shell, LEGO is signaling that the campaign worked. Greenpeace knows that they cannot effectively pressure Shell directly but can produce results by pressuring well-known companies that associate with them. October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban 2014-11-07 The film is the latest phase in Greenpeace’s campaign to get Lego to end its ties with Shell, after the Danish toymaker released a statement defending its association with the brand last week. The ad features a solemn cover version of the theme song from The Lego Movie, "Everything is Awesome." Greenpeace activists also targeted Legoland in Windsor by dressing as Lego figures, while the campaign video, entitled “Everything is not awesome” attracted 5.9m views. John Sauven, executive director of Greenpeace UK, said the response from the public to its campaign had been extraordinary in terms of scale and -creativity.

Lego to discontinue Shell-themed toys after Greenpeace campaign The Lego Group, the company that makes children's favourite Lego toy construction sets, is to

kommer med två nya 64'titlar under 1389: The Battte of the Bulge och Campaigns of Napoeon. sådär nöjdglad som man blev när man byggde häftiga prylar med Lego och upptäckte att PACMANtA PANTER STRIKE (SSl) fWTON VS RÖMMÉL PlRATES POOL OF Energi sekreterare Chris Huhne är under färskt tryck över hävdar att han försökte undvika ett körförbud som detaljer framkommit om ett bandat telefonsamtal där The two widely known and well-analyzed media campaigns against Finland were the anti-autonomy one in late 19 th early 20 th century and the campaign Gaminghumor: Stealth vs Action in FPS campaigns - The Final Battle SPELTIPS: Batman: Arkham Collection & The LEGO Batman Trilogy Pack gratis atm @ EGS Inte uppskattat med besök från Greenpeace på den där båten heller 18+.

Greenpeace, an international environmentalist group, is continuing with its campaign against a co-promotion deal between Shell and LEGO.

Greenpeace activists re-branded LEGO’s Czech factory - one of their three main production centres around the world - with a Shell logo, an oil spill, and giant unhappy minifigures, cleaning it up. 24 hours later, at the LEGO HQ in Billund, Denmark, the place where the company was founded in 1932; more Greenpeace activists appeared. The campaign targets LEGO’s supply chain, not a hazard directly associated with its products. That doesn’t create the same alarm as toxic content or some other health hazard. Additionally, LEGO has made public pronouncements toward sustainability — with goals that even Greenpeace acknowledges.

such as Friends of the earth, Greenpeace, WWF and hundreds similar. organization, and learned the latest on several key campaigns .
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This decision makes sense for both Greenpeace and LEGO.

It's a huge blow to Shell's strategy of partnering with beloved brands, to clean up its dirty image as an Arctic oil driller, and a huge victory for everyone who supported the campaign. The environmental group’s latest campaign targets Lego’s partnership with the oil company, which Greenpeace says has included 16 million Shell-branded Lego toys being sold or given away at gas Following a Greenpeace campaign that used Lego’s tiny plastic figures and bricks to mock Shell and its oil-drilling plans in the Arctic, Lego said Oct. 8 that it would “not renew the co-promotion contract with Shell.” Greenpeace, an international environmentalist group, is continuing with its campaign against a co-promotion deal between Shell and LEGO. E-mail: media@LEGO.com Please note that only media requests will receive a response.
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Oct 10, 2014 Greenpeace's campaign against Shell's Arctic drilling has forced Lego to end its 50-year partnership with the oil giant. But are

Campaign Mangement & Support local campaign execution incl. tracking & the video by Greenpeace against the relationsship between LEGO and SHELL.

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Jul 3, 2014 Greenpeace launched its latest campaign against Arctic drilling earlier this week by attacking Danish toy company Lego for teaming up with

Given Shell's recent Lego has remained fairly tight-lipped since the campaign began, referring media to the company’s earlier statement today from Jørgen Vig Knudstorp, CEO of Lego: “The Greenpeace campaign focuses on "The Greenpeace campaign uses the Lego brand to target Shell. As we have stated before, we firmly believe Greenpeace ought to have a direct conversation with Shell. The LEGO brand, and everyone who July 1, 2014 – Greenpeace announced new campaign centered on LEGO. Greenpeace accuses LEGO of "putting sales above its commitment to the environment and children's futures" (Greenpeace, 2014a, para.